Smartphones: Building profitability and loyalty in the mass market.

19th July 2010

In many mature wireless markets, smartphones already account for one in three handsets sold, and by the end of 2011 they will have overtaken featurephones.

This fast growing category of device presents many new revenue generating opportunities for mobile operators, however, as the smartphone's target market broadens across a wider consumer demographic, the cost implications of selling and supporting such complex devices and services can quickly spiral, eroding profitability and threatening subscriber loyalty.

This exclusive report draws on the results of a 2010 study* commissioned by WDS which looked at the key influencing factors on mobile purchases, and the subsequent patterns of user behavior. It analyzes the results and identifies five key pressure points challenging end-user profitability and loyalty throughout the consumer lifecycle, and recommends how these challenges can be overcome.

You can download the report below, or contact us for more information.