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WDS Industry Blog
Twitter sees £ signs after O2 privacy scandal in UK
27 Jan 2012
In the aftermath of numerous public phone hacking scandals, privacy concerns are at the forefront of mainstream consciousness, particularly for smartphone users. This week O2 UK found itself at the center of these privacy concerns after Lewis Peckover, a London based programmer, uncovered a flaw that released O2 UK subscribers’ mobile telephone numbers to website owners [...]
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WDS publishes first ever issue of Experience
26 Jan 2012
This week WDS proudly released the first ever issue of Experience, a new magazine that aims to deliver actionable business intelligence to the wireless community! For over a decade, WDS has worked with some of the largest wireless brands to help them improve products and services and design customer experiences that create long-term value. Now [...]
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GiffGaff, another operator retrenching on the promise of ‘unlimited’ data
13 Jan 2012
Despite offering ‘unlimited’ data via its ‘goody-bag’ deals, GiffGaff, a UK MVNO and subsidiary of O2 is now booting off data hungry users after recently discovering that less than one per cent of customers are accounting for over a third of its total mobile internet data use across its entire network. Unlike competing networks, GiffGaff [...]
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When is a smartphone not a smartphone?
10 Jan 2012
Has Nokia just killed the smartphone? Well, at least the definition of a smartphone anyway. I’ve long become tired of the industry’s desire to market to consumers using the catch-all description of ‘smartphone’, and in recent months I’ve come to the conclusion that the term is largely devoid of any useful meaning. Nokia has been [...]
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WDS Wireless Industry Trends 2012
05 Jan 2012
At WDS, we like to keep our fingers firmly on the industry’s pulse. That’s why every year we publish 10 key trends that we think will shape the industry over the coming 12 months. Looking back to last year, we were largely on target having forecasted Motorola’s reverse of fortunes and despite becoming embroiled in [...]
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Retail: Scan & Scram
20 Dec 2011
The mass-adoption of new technology is revolutionizing the way people shop and the digital and the physical retail worlds are now intersecting as smartphone devices and the software/apps available for them, help shoppers simultaneously reap the best of both on and offline worlds. A savvy consumer, equipped with a smartphone, can quickly use his device [...]
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The importance of the customer migration path for retail
09 Dec 2011
Traditionally, mobile sales representatives have been driven by a product orientated sales process, steering customers to products allocated within sales targets, in order to reap financial incentives. The resultant retail experience often left customers disappointed with products that weren’t appropriate for their needs and/or fell short of expectations set by misguided sales representatives. These conditions [...]
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