Wireless Industry Trends 2012

At the beginning of each year, WDS puts its reputation on the line to identify 10 key trends it expects to shape the wireless industry over the coming 12 months.

From Nokia nostalgia to Windows Phone tablets,
scan and scram shoppers to patent wars.
You can download this year’s list below.

Controlling the Android

Smartphone products and services have become accessible and inclusive for millions of consumers and allowed operators to target new customer segments.

But it’s also changed the balance of power and quickly cultivated a decentralized ecosystem that many argue has led to fragmentation.

Mobile Churn Report

This year, mobile operators will spend billions of dollars replacing lost subscribers. The ability to retain subscribers, and reduce acquisition costs, has therefore become a key measure of operator success.

But what is the real impact of churn on profitability and why do subscribers churn anyway?